Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Starting Thursday, those who are enrolled in Apple’s public beta program will be able to experience the generative AI-fueled ...

The iPhone 16 family has much bigger batteries than its predecessor, with the iPhone 16 Pro growing by almost 10% versus the ...

European regulators want Apple to open up device pairing, notifications and more to other companies' products.

Californians with iPhones and Apple Watches will now be able to store digital versions of their driver's licenses and ...

Apple has just released public betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, and they include upcoming Apple ...

Prime Big Deal Days will be here in a few weeks. In the meantime, here are the best early Prime Day deals you can start ...

Anyone can install the new public beta, but you'll need an iPhone 15 Pro or a new iPhone 16 model to run Apple Intelligence.

Apple claims that the new technology will make it faster and safer for iPhone owners and repair specialists to swap out the ...